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		<title>Comment on Deer in Headlight Syndrome by Kay Lorraine</title>
		<link>http://www.sumuniversity.com/2010/03/11/deer-in-headlight-syndrome/comment-page-1/#comment-5</link>
		<dc:creator>Kay Lorraine</dc:creator>
		<pubDate>Sat, 13 Mar 2010 21:01:39 +0000</pubDate>
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		<description>Linda, I immediately printed out this article to give to my husband. He is a freelance marketing guru and is constantly in &quot;deer in the headlights&quot; syndrome. It&#039;s not helped by the fact that we live in Hawaii, a culture that is deep and rich in its tradition of devaluing people and their worth -- particularly in the area of non-tangible goods like creativity and experience.

I hope my husband will take your advice to heart. We could really use the extra $100,000 a year!</description>
		<content:encoded><![CDATA[<p>Linda, I immediately printed out this article to give to my husband. He is a freelance marketing guru and is constantly in &#8220;deer in the headlights&#8221; syndrome. It&#8217;s not helped by the fact that we live in Hawaii, a culture that is deep and rich in its tradition of devaluing people and their worth &#8212; particularly in the area of non-tangible goods like creativity and experience.</p>
<p>I hope my husband will take your advice to heart. We could really use the extra $100,000 a year!</p>
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		<title>Comment on Deer in Headlight Syndrome by shiv vasisht</title>
		<link>http://www.sumuniversity.com/2010/03/11/deer-in-headlight-syndrome/comment-page-1/#comment-4</link>
		<dc:creator>shiv vasisht</dc:creator>
		<pubDate>Sat, 13 Mar 2010 07:37:14 +0000</pubDate>
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		<description>Thank you for this post!

Heaven knows, when you make it look easy, the client tends to think you don&#039;t really need to be paid too much! It&#039;s like the old joke - the repairman fixes the machine with the turn of a screw, the client says, 100 dollars for doing THAT? - and the repairman says, no, 5 dollars for turning the screw, and 95 for knowing which screw to turn.

Here in India, plumbers and electricians charge a fixed fee for visiting your home, then linger on trying to make the problem look difficult and impossible to fix. With me, they have simple instructions: Just fix it quick. And then I pay them what fixing the problem is worth to ME - often 3 times of what they would expect. Needless to add, I have THEM calling ME regularly, if not coming over the moment I call.

The point I am making is that we also need discuss with clients just what results they have to expect at the end of the effort - once we are agreed on that, fixing the price becomes easier.

Thank you again for the advice. It sure came in at a time when I needed it!

Best wishes,

Shiv</description>
		<content:encoded><![CDATA[<p>Thank you for this post!</p>
<p>Heaven knows, when you make it look easy, the client tends to think you don&#8217;t really need to be paid too much! It&#8217;s like the old joke &#8211; the repairman fixes the machine with the turn of a screw, the client says, 100 dollars for doing THAT? &#8211; and the repairman says, no, 5 dollars for turning the screw, and 95 for knowing which screw to turn.</p>
<p>Here in India, plumbers and electricians charge a fixed fee for visiting your home, then linger on trying to make the problem look difficult and impossible to fix. With me, they have simple instructions: Just fix it quick. And then I pay them what fixing the problem is worth to ME &#8211; often 3 times of what they would expect. Needless to add, I have THEM calling ME regularly, if not coming over the moment I call.</p>
<p>The point I am making is that we also need discuss with clients just what results they have to expect at the end of the effort &#8211; once we are agreed on that, fixing the price becomes easier.</p>
<p>Thank you again for the advice. It sure came in at a time when I needed it!</p>
<p>Best wishes,</p>
<p>Shiv</p>
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